Sales Effectiveness Profile Facilitator's Guide

The Sales Effectiveness Instrument Facilitator's Guide explains the underpinning structure of the seven key competencies identified in the profile, in addition to identifying and discussing key sales concepts. The guide's primary aim is to aid facilitators in providing structured feedback, either one-on-one or in a group workshop situation.

It can be flexibly used as part of a wider program incorporating the profile, or as a stand alone module addressing how to encourage and enhance sales performance. This facilitator's guide is 52 pages in length and supplies clear explanations of how to administer the accompanying instrument, interactive exercises and discussion catalysts, as well as several overheads.

The facilitator’s guide can be used as a comprehensive, ready-made workshop and includes all the content a trainer or facilitator needs to run a session based on the feedback from the profile. It is very flexible and can be added to or subtracted from at the facilitator’s discretion without impacting on content delivery. Designed as a complete solution or simply a structured guide, the facilitator’s notes are useful to both experienced trainers or as support for anyone interested in building sales knowledge and proficiency.