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Trapped!

 

Duration: 50 Minutes

Support Material: Leader's Guide

AUD $900.00

Over the past 15 years, quality and service have gotten better - so much better that consumers often can't tell the difference between competing products. So what can you do to escape this "sameness trap?" How do you delight, dazzle, differentiate? Tom Peters presents five concrete steps for being distinct, making your company (or project) a star, which will vault you ahead of the competition.



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