Juice

Passion. We hear about passion all the time; it’s not a new idea or phenomenon. It’s practically become a buzz-word in today’s society.

Passion really is a critical piece in achieving and surpassing our goals and expectations. It is so important to understand how fueling your passion can make an insurmountable difference to your company, community, family, and to your life on a personal level.

In Dewitt Jones’ Juice, to five-year old Adam, his passion in the story is literally juice. It is the perfect metaphor, because the juice in the toy camera represents the passion and energy we all need in our lives.

For some of us, it is as obvious as the juice in our camera. We know what we want, we have a goal, and we just need to create a plan, stick to it, and get there. On the other hand, for many of us, it might not be quite as apparent. We have to do a little searching to find our juice, our power, our passion.

Either way, the passion is there— we just have to find it and learn how to use it.